( Notes from the workshop )
Field notes on being found.
AEO, Shopify SEO, web performance, and the automation that runs our own agency.
Latest articles
Practical, no-fluff notes on getting found by search engines and cited by AI — written from the work we do for clients and on our own tools.
Featured · Technical SEO
How to Do a Technical SEO Audit (Free Tools Included)
A technical SEO audit checks how well search engines and AI can crawl, render, and index your site. Here's a step-by-step process with free tools.
2026-09-02 · Read →
Shopify SEOWhy Your Shopify Store Is Slow — and How to Fix It
Shopify stores usually slow down from oversized images, too many apps, and heavy themes — not the platform. Here's how to diagnose and fix it.
2026-08-31
AI Search / AEOThe TL;DR Box: Why Answer-First Content Wins in AI Search
Answer-first content wins in AI search because engines lift a clean 40-60 word answer to cite. Lead with the TL;DR, then prove it.
2026-08-28
AI AutomationRAG Explained for Non-Engineers (and Why It Matters for Your Data)
RAG lets an AI answer from your own data instead of guessing — here's how it works and why it matters for your business.
2026-08-26
Web DesignHow to Write Website Copy That Sells (Without Sounding Salesy)
Website copy sells without sounding salesy when you lead with the customer's problem, prove outcomes with specifics, and let clarity carry the pitch.
2026-08-24
Technical SEOCanonical Tags: The Complete Guide With Examples
Canonical tags tell search engines which URL is the master version of duplicate or near-duplicate pages. Here's how to use them right, with examples.
2026-08-21
Shopify SEOShopify Speed Optimization: The 7 Fixes That Actually Matter
Seven Shopify speed fixes that actually move the needle: fewer apps, lighter images, a fast theme, deferred JS, trimmed scripts, and leaner fonts.
2026-08-19
AI Search / AEOHow to Write Content That AI Engines Love to Quote
AI engines quote content that answers fast, cites sources, and reads cleanly. Here's how to structure yours to get pulled into AI answers.
2026-08-17
AI AutomationPrompt Engineering for Marketers: The Basics That Matter
Prompt engineering for marketers: the 5-part structure and simple habits that turn vague AI prompts into reliable, ship-ready drafts.
2026-08-14
Web DesignAccessibility Is Good SEO: The Overlap You're Ignoring
Accessibility and SEO reward the same things: semantic HTML, alt text, structure, and speed. Fix one and you usually lift the other.
2026-08-12
Technical SEORobots.txt Mistakes That Quietly Kill Your Rankings
Robots.txt controls crawling, not indexing. See the small mistakes—blocking CSS, a stray Disallow: /, hiding pages—that quietly tank your rankings.
2026-08-10
AI Automation500 ChatGPT Commands: The Complete Prompt Shortcut Reference
500 ChatGPT commands across 10 domains — SEO, AEO, ecommerce, writing, research, code — plus how to define them so they actually work every time.
2026-08-08
Shopify SEOHow to Do Keyword Research for a Shopify Store
A practical, tool-by-tool guide to keyword research for Shopify stores: find buyer terms, check intent and volume, then map each keyword to a page.
2026-08-07
AI Search / AEOStructured Data for AEO: The Schema Types That Get You Cited
The schema types that earn AI citations—FAQPage, Article, Product, HowTo, Organization—plus how to mark them up as JSON-LD and validate before shipping.
2026-08-05
AI AutomationHow to Automate Reporting So You Stop Doing It Manually
Automate reporting by connecting your data sources to a tool like Looker Studio or Zapier, then schedule reports to build and send themselves.
2026-08-03
Web DesignDesign Systems for Small Teams: Why and How
A design system keeps small teams consistent and fast. Start with tokens, 8-10 core components, and light docs—then grow it as you ship.
2026-07-31
Technical SEOXML Sitemaps: What to Include and What to Leave Out
An XML sitemap should list only canonical, indexable, 200-status URLs you want ranked—and exclude noindex, redirects, 404s, and duplicates.
2026-07-29
Shopify SEOShopify Blog SEO: Turning Content Into Product Sales
Turn your Shopify blog into a sales channel: match posts to buyer intent, link to products in-context, add schema, and track assisted revenue in GA4.
2026-07-27
AI Search / AEOllms.txt Explained: What It Is and Whether Your Site Needs One
llms.txt is a proposed Markdown file that lists your key pages for AI models. Here's what it does and whether your site needs one.
2026-07-24
AI AutomationBuilding an Internal Tool With AI: A Practical Case Study
How we built an internal ops tool with AI in a weekend—the stack, the workflow, real numbers, and what actually worked.
2026-07-22
Web DesignHow Page Speed Kills Conversions (With Real Numbers)
Every extra second of load time drops conversions ~7%. See the real numbers on how page speed kills sales and how to fix it.
2026-07-20
Technical SEOHow to Read (and Fix) Google Search Console Coverage Reports
Read GSC's Page indexing report to see which URLs Google indexes, why others are excluded, then fix the top exclusion reasons and validate.
2026-07-17
Shopify SEOShopify Collection Pages: The Underused SEO Goldmine
Shopify collection pages are your highest-intent SEO asset. Add unique intro copy, structured data, and internal links to rank for category-buyer searches.
2026-07-15
AI Search / AEOWhat Are Google AI Overviews and How Do You Rank in Them?
Google AI Overviews are AI answer boxes atop search results. Learn how they pick sources and 6 ways to get your pages cited.
2026-07-13
AI AutomationAI Content: How to Use It Without Killing Your SEO
Use AI to draft and scale content, but add human editing, first-hand experience, and fact-checks. Publishing raw AI output is what kills your SEO, not the tool.
2026-07-10