( Notes from the workshop )
Field notes on being found.
AEO, Shopify SEO, web performance, and the automation that runs our own agency.
Featured · Shopify SEO
How to Migrate to Shopify Without Losing Rankings
Map every old URL to a 301 redirect, preserve titles and content, resubmit your sitemap, and treat the 2-4 week dip as normal.
2026-07-20 · Read →
AI Search / AEOConversational Queries: Optimizing for How People Actually Prompt
Conversational queries are full-sentence, spoken-style prompts. Optimize by answering the exact question in the first 40-60 words and matching natural phrasing.
2026-07-17
Shopify SEOInternational SEO on Shopify: Markets, Hreflang, and Currencies
How to set up international SEO on Shopify: Markets, hreflang tags, currencies, and URL structures that rank in the right countries.
2026-07-15
AI Search / AEOHow to Optimize a Product Page for AI Shopping Assistants
Optimize product pages for AI shopping assistants with structured Product schema, clear specs, real reviews, and answer-first copy AI can quote.
2026-07-13
Shopify SEOShopify Schema: Product, Review, and Breadcrumb Markup Done Right
Add Product, Review, and Breadcrumb JSON-LD to Shopify pages correctly—one clean source, no duplicates—to win rich results and AI citations.
2026-07-10
AI Search / AEOFAQ Schema: The Highest-ROI Structured Data for AEO
FAQ schema is the fastest, cheapest structured data to add for AEO — pre-formatted Q&A pairs that AI engines lift and cite. Here's how.
2026-07-08
Shopify SEOHow to Write Product Descriptions That Rank and Convert
A builder-led guide to writing Shopify product descriptions that rank in search and AI answers while converting more browsers into buyers.
2026-07-06
AI Search / AEOAI Overviews Took Your Traffic — Here's How to Get It Back
AI Overviews cut your clicks? Recover traffic by becoming the cited answer: answer-first pages, schema, long-tail queries, and citation-worthy sources.
2026-07-03
Shopify SEOShopify Apps That Hurt Your SEO (and What to Use Instead)
Some Shopify apps quietly tank your SEO with slow scripts, duplicate pages, and JS-hidden content. Here's which types to avoid and what to use instead.
2026-07-01
AI Search / AEOHow to Measure AEO: Tracking AI Citations and Mentions
Measure AEO by tracking how often AI answer engines cite or mention your brand, then trend share of voice, citation frequency, and referral traffic over time.
2026-06-29
Shopify SEOWhy Your Shopify Store Is Slow — and How to Fix It
Shopify stores usually slow down from oversized images, too many apps, and heavy themes — not the platform. Here's how to diagnose and fix it.
2026-06-26
AI Search / AEODoes AEO Replace SEO? The Honest Answer
No—AEO doesn't replace SEO. Answer engines are built on the same crawlable, authoritative pages SEO produces. Here's how they overlap and where they differ.
2026-06-24
Shopify SEOShopify Speed Optimization: The 7 Fixes That Actually Matter
Seven Shopify speed fixes that actually move the needle: fewer apps, lighter images, a fast theme, deferred JS, trimmed scripts, and leaner fonts.
2026-06-22
AI Search / AEOEntity SEO: How to Make Your Brand Unambiguous to AI
Entity SEO makes your brand a distinct, machine-readable thing AI can identify and cite. Here's how to remove ambiguity in 6 concrete steps.
2026-06-19
Shopify SEOHow to Do Keyword Research for a Shopify Store
A practical, tool-by-tool guide to keyword research for Shopify stores: find buyer terms, check intent and volume, then map each keyword to a page.
2026-06-17
AI Search / AEOThe TL;DR Box: Why Answer-First Content Wins in AI Search
Answer-first content wins in AI search because engines lift a clean 40-60 word answer to cite. Lead with the TL;DR, then prove it.
2026-06-15
Shopify SEOShopify Blog SEO: Turning Content Into Product Sales
Turn your Shopify blog into a sales channel: match posts to buyer intent, link to products in-context, add schema, and track assisted revenue in GA4.
2026-06-12
AI Search / AEOHow to Write Content That AI Engines Love to Quote
AI engines quote content that answers fast, cites sources, and reads cleanly. Here's how to structure yours to get pulled into AI answers.
2026-06-10
Shopify SEOHow to Handle Faceted Navigation on Shopify Without Tanking SEO
Faceted navigation on Shopify multiplies URLs and dilutes crawl budget. Here's how to keep filters usable without wrecking your SEO.
2026-06-08
AI Search / AEOStructured Data for AEO: The Schema Types That Get You Cited
The schema types that earn AI citations—FAQPage, Article, Product, HowTo, Organization—plus how to mark them up as JSON-LD and validate before shipping.
2026-06-05
Shopify SEOCrawl Budget Waste: The Silent SEO Killer for E-commerce
Crawl budget waste happens when Google spends crawls on junk URLs instead of your products. Here's how to fix it on Shopify.
2026-06-03
AI Search / AEOllms.txt Explained: What It Is and Whether Your Site Needs One
llms.txt is a proposed Markdown file that lists your key pages for AI models. Here's what it does and whether your site needs one.
2026-06-01
Shopify SEOShopify Collection Pages: The Underused SEO Goldmine
Shopify collection pages are your highest-intent SEO asset. Add unique intro copy, structured data, and internal links to rank for category-buyer searches.
2026-05-29
AI Search / AEOWhat Are Google AI Overviews and How Do You Rank in Them?
Google AI Overviews are AI answer boxes atop search results. Learn how they pick sources and 6 ways to get your pages cited.
2026-05-27
Shopify SEOHow to Optimize Shopify Product Pages for Search and AI
Optimize Shopify product pages for search and AI: unique copy, structured data, fast pages, and clear answer-first content AI engines can cite.
2026-05-25