<!-- Paste markup into an Embed, or recreate as native elements.
     Styles below map 1:1 to the class names above. -->
<section class="hero_component">
  <img class="hero_media" src="https://pub-8060008fc1ab494c98adf87ab62286c4.r2.dev/assets/inspiration/hero-duotone-bold-ecommerce-50-1-12.webp" alt="Model wearing the new autumn outerwear collection" />
  <div class="hero_wash"></div>
  <div class="hero_inner">
    <ul class="hero_meta">
      <li class="hero_pill">Autumn Drop 04</li>
      <li class="hero_pill_ghost">Free 3-Day Shipping</li>
    </ul>
    <h1 class="hero_title">
      <span class="hero_title_accent">Weather</span>
      <span class="hero_title_rest"> Everything.</span>
    </h1>
    <p class="hero_sub">Water-repellent wool, taped seams, and a fit built for the cold. The outerwear that carries you from October to March — now shipping.</p>
    <div class="hero_actions">
      <a class="hero_button" href="#shop">Shop The Collection</a>
      <a class="hero_button_ghost" href="#lookbook">View Lookbook</a>
    </div>
  </div>
</section>

<style>
.hero_component {
  position:relative;
  width:100%;
  min-height:92vh;
  overflow:hidden;
  background-color:#7a1420;
  display:flex;
  align-items:flex-end;
  font-family:'Helvetica Neue',Arial,sans-serif;
}

.hero_media {
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:100%;
  object-fit:cover;
  mix-blend-mode:multiply;
  opacity:0.6;
}

.hero_wash {
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:100%;
  background:linear-gradient(to top,#5c0e18 0%,rgba(122,20,32,0.4) 45%,rgba(122,20,32,0) 100%);
}

.hero_inner {
  position:relative;
  z-index:10;
  width:100%;
  max-width:1280px;
  margin:0 auto;
  padding:160px 32px 80px 32px;
}

.hero_meta {
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:12px;
  margin:0 0 32px 0;
  padding:0;
  list-style:none;
}

.hero_pill {
  display:inline-flex;
  align-items:center;
  background-color:#ffd400;
  color:#7a1420;
  font-size:12px;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:0.18em;
  padding:8px 16px;
  border-radius:999px;
}

.hero_pill_ghost {
  display:inline-flex;
  align-items:center;
  background-color:transparent;
  border:1px solid #ffd400;
  color:#ffd400;
  font-size:12px;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:0.18em;
  padding:8px 16px;
  border-radius:999px;
}

.hero_title {
  color:#ffffff;
  font-weight:900;
  text-transform:uppercase;
  line-height:0.86;
  letter-spacing:-0.02em;
  font-size:clamp(3.4rem,10vw,9rem);
  max-width:14ch;
  margin:0;
  font-family:'Arial Narrow','Helvetica Neue',Arial,sans-serif;
}

.hero_title_accent {
  color:#ffd400;
}

.hero_title_rest {
  color:#ffffff;
}

.hero_sub {
  color:#f3d7da;
  font-size:clamp(1.05rem,2vw,1.4rem);
  line-height:1.5;
  max-width:46ch;
  margin:28px 0 40px 0;
}

.hero_actions {
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:16px;
}

.hero_button {
  display:inline-flex;
  align-items:center;
  justify-content:center;
  background-color:#ffd400;
  color:#7a1420;
  font-size:15px;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:0.1em;
  padding:16px 36px;
  border-radius:999px;
  text-decoration:none;
}

.hero_button_ghost {
  display:inline-flex;
  align-items:center;
  justify-content:center;
  background-color:transparent;
  border:1px solid rgba(255,255,255,0.6);
  color:#ffffff;
  font-size:15px;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:0.1em;
  padding:16px 36px;
  border-radius:999px;
  text-decoration:none;
}
</style>