<!-- Paste markup into an Embed, or recreate as native elements.
     Styles below map 1:1 to the class names above. -->
<section class="hero_component">
  <img class="hero_photo" src="https://pub-8060008fc1ab494c98adf87ab62286c4.r2.dev/assets/inspiration/hero-duotone-bold-agency-15-1-12.webp" alt="Agency studio at work" />
  <div class="hero_wash"></div>
  <div class="hero_inner">
    <ul class="hero_meta">
      <li class="hero_pill">Est. 2011</li>
      <li class="hero_pill_ghost">Brand · Web · Motion</li>
      <li class="hero_pill_ghost">Berlin / Remote</li>
    </ul>
    <h1 class="hero_title">
      <span class="hero_title_accent"> ignored</span>
    </h1>
    <p class="hero_sub">A design studio for founders who want the loud, deliberate kind of visibility — strategy, identity and product design shipped in weeks, not quarters.</p>
    <div class="hero_actions">
      <a class="hero_button" href="#contact">Start a project</a>
      <a class="hero_button_ghost" href="#work">See the work</a>
    </div>
  </div>
</section>

<style>
.hero_component {
  position:relative;
  isolation:isolate;
  overflow:hidden;
  width:100%;
  min-height:92vh;
  display:flex;
  align-items:flex-end;
  background:#7a1420;
  font-family:'Helvetica Neue',Arial,sans-serif;
}

.hero_photo {
  position:absolute;
  inset:0;
  z-index:-10;
  width:100%;
  height:100%;
  object-fit:cover;
}

.hero_wash {
  position:absolute;
  inset:0;
  z-index:-9;
  background:linear-gradient(180deg,rgba(122,20,32,0.55) 0%,rgba(122,20,32,0.82) 55%,rgba(92,12,22,0.96) 100%);
  mix-blend-mode:multiply;
}

.hero_inner {
  width:100%;
  max-width:1240px;
  margin:0 auto;
  padding:10rem 2rem 5rem 2rem;
  box-sizing:border-box;
}

.hero_meta {
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:0.75rem;
  list-style:none;
  padding:0;
  margin:0 0 2rem 0;
}

.hero_pill {
  display:inline-flex;
  align-items:center;
  background:#ffd400;
  color:#7a1420;
  font-size:0.72rem;
  font-weight:800;
  letter-spacing:0.18em;
  text-transform:uppercase;
  padding:0.5rem 1rem;
  border-radius:999px;
}

.hero_pill_ghost {
  display:inline-flex;
  align-items:center;
  background:transparent;
  border:1px solid #ffd400;
  color:#ffd400;
  font-size:0.72rem;
  font-weight:800;
  letter-spacing:0.18em;
  text-transform:uppercase;
  padding:0.5rem 1rem;
  border-radius:999px;
}

.hero_title {
  color:#ffffff;
  font-family:'Arial Narrow','Helvetica Neue',Arial,sans-serif;
  font-weight:900;
  text-transform:uppercase;
  line-height:0.9;
  letter-spacing:-0.02em;
  font-size:clamp(3rem,9vw,8rem);
  max-width:15ch;
  margin:0;
}

.hero_title_accent {
  color:#ffd400;
}

.hero_sub {
  color:#f4d7da;
  font-size:clamp(1.05rem,1.6vw,1.35rem);
  line-height:1.55;
  max-width:46ch;
  margin:1.75rem 0 2.5rem 0;
}

.hero_actions {
  display:flex;
  flex-wrap:wrap;
  align-items:center;
  gap:1rem;
}

.hero_button {
  display:inline-flex;
  align-items:center;
  justify-content:center;
  background:#ffd400;
  color:#7a1420;
  font-weight:800;
  text-transform:uppercase;
  letter-spacing:0.08em;
  font-size:0.9rem;
  padding:1rem 2rem;
  border-radius:999px;
  text-decoration:none;
  transition:transform .18s ease,box-shadow .18s ease;
}

.hero_button_ghost {
  display:inline-flex;
  align-items:center;
  justify-content:center;
  background:transparent;
  border:1px solid rgba(255,255,255,0.6);
  color:#ffffff;
  font-weight:800;
  text-transform:uppercase;
  letter-spacing:0.08em;
  font-size:0.9rem;
  padding:1rem 2rem;
  border-radius:999px;
  text-decoration:none;
  transition:background .18s ease,color .18s ease;
}
</style>