<!-- Paste markup into an Embed, or recreate as native elements.
     Styles below map 1:1 to the class names above. -->
<section class="hero_component">
  <img class="hero_media" src="https://pub-8060008fc1ab494c98adf87ab62286c4.r2.dev/assets/inspiration/hero-cream-editorial-business-45-1-12.webp" alt="Studio workspace bathed in warm afternoon light" />
  <div class="hero_scrim"></div>
  <div class="hero_inner">
    <nav class="hero_meta">
      <p class="hero_eyebrow">Independent Design & Strategy Studio</p>
      <p class="hero_coords">EST. 2011 · 52°N / 13°E · © MMXXVI</p>
    </nav>
    <h1 class="hero_title">
      <span class="hero_title_accent"> refuse</span>
    </h1>
    <p class="hero_sub">Strategy, identity, and digital work for founders who would rather set the standard than chase it. A small senior team, obsessively hands-on from first sketch to launch.</p>
    <div class="hero_actions">
      <a class="hero_button" href="#contact">Start a project</a>
      <a class="hero_button_ghost" href="#work">View selected work</a>
    </div>
  </div>
</section>

<style>
.hero_component {
  position:relative;
  width:100%;
  min-height:92vh;
  background:#f5f4f0;
  overflow:hidden;
  display:flex;
  align-items:flex-end;
  box-sizing:border-box;
  padding:4vw 6vw;
  font-family:'Helvetica Neue',Arial,sans-serif;
}

.hero_media {
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:100%;
  object-fit:cover;
  z-index:0;
}

.hero_scrim {
  position:absolute;
  top:0;
  left:0;
  width:100%;
  height:100%;
  z-index:1;
  background:linear-gradient(180deg,rgba(58,44,34,0.15) 0%,rgba(58,44,34,0.35) 45%,rgba(58,44,34,0.82) 100%);
}

.hero_inner {
  position:relative;
  z-index:2;
  width:100%;
  max-width:1180px;
  box-sizing:border-box;
}

.hero_meta {
  display:flex;
  align-items:center;
  justify-content:space-between;
  margin-bottom:2.4rem;
  flex-wrap:wrap;
  gap:1rem;
}

.hero_eyebrow {
  margin:0;
  color:#f5f4f0;
  font-size:0.72rem;
  letter-spacing:0.34em;
  text-transform:uppercase;
  font-weight:600;
  font-family:'Helvetica Neue',Arial,sans-serif;
}

.hero_coords {
  margin:0;
  color:rgba(245,244,240,0.7);
  font-size:0.7rem;
  letter-spacing:0.18em;
  text-transform:uppercase;
  font-family:'Courier New',ui-monospace,monospace;
}

.hero_title {
  margin:0;
  color:#f5f4f0;
  font-family:'Helvetica Neue',Arial,sans-serif;
  font-weight:800;
  line-height:0.92;
  letter-spacing:-0.03em;
  font-size:clamp(3rem,9vw,8.5rem);
  max-width:15ch;
}

.hero_title_accent {
  color:#c0392b;
  font-style:italic;
}

.hero_sub {
  margin:1.8rem 0 0 0;
  color:rgba(245,244,240,0.85);
  font-size:clamp(1rem,1.5vw,1.28rem);
  line-height:1.55;
  max-width:46ch;
  font-family:Georgia,'Times New Roman',serif;
}

.hero_actions {
  display:flex;
  align-items:center;
  gap:1rem;
  margin-top:2.6rem;
  flex-wrap:wrap;
}

.hero_button {
  display:inline-flex;
  align-items:center;
  background:#c0392b;
  color:#f5f4f0;
  font-size:0.82rem;
  font-weight:600;
  letter-spacing:0.12em;
  text-transform:uppercase;
  padding:1.05rem 2.1rem;
  border-radius:999px;
  text-decoration:none;
  font-family:'Helvetica Neue',Arial,sans-serif;
  transition:background 0.25s ease,transform 0.25s ease;
}

.hero_button_ghost {
  display:inline-flex;
  align-items:center;
  background:transparent;
  color:#f5f4f0;
  font-size:0.82rem;
  font-weight:600;
  letter-spacing:0.12em;
  text-transform:uppercase;
  padding:1.05rem 2.1rem;
  border-radius:999px;
  text-decoration:none;
  border:1px solid rgba(245,244,240,0.45);
  font-family:'Helvetica Neue',Arial,sans-serif;
  transition:background 0.25s ease,color 0.25s ease;
}
</style>