Our sourcing
Where the cloth comes from, why a run is forty, and what we will not do.
We buy cloth by the roll, not the metre. It is the least efficient way to run a fashion label and the only way we know to keep the quality where it is.
Buying deadstock
Mills in Biella and Prato finish a season with cloth nobody ordered. We buy those rolls outright. It means we cannot plan a range twelve months ahead — we plan it around what exists.
Why forty
A roll of suiting yields roughly forty jackets. That number is not a marketing device, it is arithmetic. When the roll ends the pattern is retired.
The nine of us
Cutting, canvassing, finishing and pressing happen in one room in the 11th. Nine people. Everything is signed off by the person who cut it.
What we refuse
No restocks, no seasonal repeats, no end-of-quarter discount rail. If a style sold out, it sold out.
A range that never sells out is a range nobody wanted badly enough.