Journal — N°04 / EST. 2019
Notes from the studio floor
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Why slow production makes a sharper product
We cut our output in half for a season and shipped the best work of the year. Here is the maths behind trading speed for intent.
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A field guide to the perfect kickoff meeting
The first ninety minutes with a client decide the next ninety days. Six questions we now refuse to start any project without asking.
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The brand book nobody actually reads
Two hundred pages of guidelines gather dust while the logo gets stretched anyway. What a living brand system looks like instead.